![]() ![]() The Beatles in India: 16 Things You Didn't Know (The group raised $450,000 overall, but has yet to announce a date.) And it’s similar to Kickstarter album campaigns, like R&B group TLC’s pledge earlier this year to release its final album sometime this fall upon raising $150,000. The we’ll-put-it-out-once-we-get-the-cash approach is novel for the music business, although author Stephen King once tried a similar idea, selling online chapters of his serial novel The Plant based on fans’ payments. “You guys are really in charge of this new Jay Rock release.” “It’s always been fans first for me since day one,” Anthony Tiffith, chief executive of Top Dawg Entertainment, label home for Rock and Kendrick Lamar, declared August 27th on Instagram. The rapper and his label, Top Dawg Entertainment, unveiled a novel approach for releasing an album in 2015: Wait until enough pre-orders were filled before deciding demand was strong enough to warrant a release. ![]() It depended how many fans were going to pay $13 for the pre-order on iTunes. Rapper Jay Rock’s sophomore album 90059 was released last Friday, but it may have come out next month.
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